PRIVACY POLICY
 

Effective Date: January 1, 2026
Last Updated: August 9, 2026
 

Behrly Group (“Behrly Group,” “we,” “us,” or “our”) respects your privacy and is committed to responsibly handling personal information collected through our website, products, services, marketing activities, communications, and other interactions with our business.

This Privacy Policy explains what information we may collect, how we use it, how it may be shared, the technologies and third-party services we may use, and the choices available to you regarding your information.
 

By accessing or using our website or providing information to Behrly Group, you acknowledge the practices described in this Privacy Policy.

1. Information We Collect

The information we collect depends on how you interact with Behrly Group.

Information You Provide Directly
 

We may collect information you voluntarily provide, including:

• Name

• Business or company name

• Email address

• Telephone number

• Mailing, billing, or shipping address

• Contact and communication preferences

• Information submitted through contact forms

• Project or service inquiry information

• Product order information

• Billing and transaction information

• Files, images, documents, or other materials you provide

• Reviews, feedback, or testimonials

• Information submitted when requesting a quote, consultation, product, or service

• Email and SMS marketing preferences

• Other information you choose to provide
   

Please do not submit sensitive personal information through general website forms unless it is reasonably necessary for the service you are requesting.
 

2. Payment and Transaction Information

Behrly Group may offer products and services that can be purchased online or paid electronically.

We currently use Square to process certain payments and transactions.

When payments are processed through Square, payment information may be collected and processed directly by Square in accordance with its own terms, privacy practices, and security procedures.

Behrly Group may receive information associated with a transaction, such as:

• Customer name

• Contact information

• Billing or shipping information

• Products or services purchased

• Transaction amount

• Transaction date

• Payment status

• Transaction or order identification information
   

We do not intend to independently collect or store complete payment card credentials when those credentials are processed directly by our payment processor.
 

3. Information Collected Automatically

When you visit our website, certain information may be collected automatically through cookies, pixels, tags, analytics services, server logs, and similar technologies.

This information may include:

• Internet Protocol (IP) address

• Browser type

• Device type

• Operating system

• Approximate geographic location

• Referring website or source

• Pages viewed

• Links or buttons clicked

• Date and time of visits

• Time spent on pages

• Website navigation and interaction data

• Search terms that led you to our website

• Advertising or campaign source

• Conversion information

• Cookie identifiers

• Device or advertising identifiers

• General website performance information
   

We use this information to operate and improve our website, understand how visitors find and use our website, measure marketing effectiveness, analyze search visibility, detect technical issues, and support advertising and business decisions.
 

4. Analytics, SEO, Advertising, and Marketing Technology

Because Behrly Group is a marketing company, we use and may periodically change a variety of digital marketing, advertising, analytics, search engine optimization, reporting, social media, and business technology platforms.

These services may include, without limitation:

• Google Analytics

• Google Ads

• Other Google marketing, analytics, business, and advertising services

• Semrush

• Local Falcon

• Search engine optimization and local search tools

• Website analytics and reporting platforms

• Call tracking or conversion tracking platforms

• Social media platforms

• Social media advertising platforms

• Marketing automation tools

• Email marketing platforms

• SMS or text messaging platforms

• Customer relationship management systems

• Website hosting and content management platforms

• Scheduling and communication tools

• Other marketing and technology providers we use from time to time
   

These technologies may use cookies, pixels, tags, scripts, APIs, device identifiers, or similar technologies to collect or receive information regarding website activity and interactions with advertisements or marketing content.

The specific technologies we use may change as our business, services, and marketing activities evolve.
 

5. Google Services

We may use Google products and services for purposes such as website analytics, advertising, conversion measurement, search visibility, business operations, and marketing.

Depending on the Google services and website configuration being used, Google or its technologies may receive information such as:

• IP address

• Device and browser information

• Website activity

• Referring information

• Advertising identifiers

• Cookie identifiers

• Conversion events

• General geographic information

• Interactions with advertisements

Google's collection and use of information is also governed by Google's own privacy policies, terms, and user controls.
 

6. Semrush and Local Falcon

Behrly Group may use tools such as Semrush and Local Falcon to perform activities including:

• Search engine optimization research

• Keyword research

• Search visibility analysis

• Local search ranking analysis

• Competitor research

• Website performance analysis

• Marketing reporting

• Campaign planning

These providers may process information we submit to their services or information collected or generated through their platforms in accordance with their respective privacy policies and terms.
 

7. Social Media Platforms

Behrly Group uses and may advertise through various social media and digital content platforms.

Depending on our current marketing activities, these may include platforms such as:

• Facebook

• Instagram

• Meta advertising services

• LinkedIn

• TikTok

• YouTube

• X

• Pinterest

• Other social media, advertising, video, directory, or content platforms
   

Our website may also contain social media links, embedded content, tracking pixels, sharing functionality, or other integrations.
 

If you interact with Behrly Group through a social media platform, that platform may independently collect and process information about you according to its own privacy policy.
 

Information available to us through social media may include your public profile information, interactions with our content, messages, comments, advertising interactions, and other information you choose to make available.
 

8. How We Use Personal Information

We may use personal information for legitimate business purposes, including to:

• Provide products and services

• Respond to inquiries

• Prepare estimates, proposals, or quotes

• Communicate with customers and prospective customers

• Process orders and payments

• Fulfill and deliver products

• Perform marketing and professional services

• Manage customer relationships

• Provide customer service and support

• Schedule meetings, consultations, or services

• Maintain records of transactions

• Operate and improve our website

• Personalize website experiences

• Measure website performance

• Conduct analytics

• Perform SEO and local search analysis

• Measure advertising effectiveness

• Track leads and conversions

• Develop and improve marketing campaigns

• Display or measure advertising

• Communicate about products, services, promotions, or company updates

• Prevent fraud, misuse, or security incidents

• Protect our legal rights

• Comply with applicable laws and legal requirements

• Maintain business, financial, and accounting records

• Improve our products, services, and business operations
   

We may also use information for another purpose that is disclosed when the information is collected or with your consent where required.
 

9. Cookies and Similar Technologies

Our website may use cookies and similar technologies.

Cookies are small data files placed on or associated with your browser or device that can help websites function, remember preferences, analyze usage, or support advertising.
 

We may use different categories of cookies and technologies, including:

Essential Technologies

These help provide basic website functionality, security, forms, shopping functions, and other features necessary for the website to operate.

Analytics Technologies

These help us understand website traffic, visitor behavior, page performance, referral sources, conversions, and how users interact with our website.

Advertising Technologies

These may help us measure advertising campaigns, understand whether an advertisement resulted in a website visit or conversion, create advertising audiences, and deliver or measure advertisements.

Social Media Technologies

Social media platforms may use cookies, pixels, or similar technologies when social media content, advertising, or functionality is connected to our website.
 

10. Your Cookie and Advertising Choices

You may be able to control certain cookies through your browser settings.

Most browsers allow users to block, limit, or delete cookies. Doing so may affect the functionality of certain portions of the website.

Where a cookie preference or consent tool is made available on our website, you may also use that tool to manage available cookie preferences.

Advertising and social media providers may separately offer settings that allow you to manage how information is used for personalized advertising.

Where applicable law provides a right to opt out of certain targeted advertising, sale, or sharing activities, you may also contact Behrly Group using the information below.
 

11. Targeted Advertising and Data Sharing

Behrly Group may use advertising and analytics technologies to measure campaigns, understand website activity, reach relevant audiences, and advertise our products or services.

We do not sell personal information for money.

However, certain information—such as online identifiers, cookie information, device information, website activity, and advertising interaction data—may be disclosed to or collected by analytics, social media, and advertising partners.

Depending on the law applicable to a particular visitor, certain advertising-related disclosures may be legally defined as a “sale,” “sharing,” or use of personal information for “targeted advertising,” even when no money is exchanged for the information.

Where applicable law gives you the right to opt out of these activities, you may exercise that right using available website privacy controls or by contacting us.
 

12. Email Marketing

If you provide your email address, we may send you communications relating to:

• Products

• Services

• Promotions

• Company news

• Marketing information

• Educational content

• Business updates

• Existing transactions or customer relationships
   

Marketing emails will include an available method for unsubscribing where required.

You may unsubscribe from promotional email communications by using the unsubscribe instructions contained in the message.
 

Unsubscribing from promotional email does not necessarily prevent us from sending transactional or service-related communications, such as order confirmations, invoices, account information, or communications necessary to perform a service you requested.
 

13. SMS and Text Message Communications

If you affirmatively provide consent to receive marketing text messages from Behrly Group, we may send marketing or promotional SMS communications to the telephone number you provide.

Message frequency may vary. Message and data rates may apply.

You may opt out of marketing text messages by replying STOP or by otherwise following the opt-out instructions provided with the messaging program.

You may reply HELP for assistance where supported.

Consent to receive marketing text messages is not intended to be a condition of purchasing a product or service.

Transactional or individually requested communications may be treated differently from promotional marketing communications as permitted by applicable law.
 

14. When We Share Information

We may disclose personal information to third parties when reasonably necessary to operate our business, provide services, process transactions, conduct marketing, or comply with legal obligations.
 

Categories of third parties may include:

• Payment processors, including Square

• Website hosting providers

• Domain and infrastructure providers

• Analytics providers

• Google and other search or advertising providers

• SEO and marketing software providers

• Semrush

• Local Falcon

• Social media platforms

• Advertising platforms

• Email service providers

• SMS providers

• Customer relationship management platforms

• Scheduling providers

• Cloud storage and software providers

• Contractors and professional service providers

• Accountants

• Attorneys

• Consultants

• Fraud prevention and security providers

• Shipping or fulfillment providers, where applicable

• Government authorities or law enforcement when legally required

• Parties involved in a business transfer, merger, acquisition, financing, restructuring, or sale of assets

Third-party providers may process information under their own privacy policies, contractual arrangements, or applicable legal obligations.
 

15. Information Processed for Clients

Because Behrly Group provides marketing and related professional services, we may process personal information on behalf of our business clients.

For example, a client may provide or authorize access to information involving its customers, leads, website visitors, advertising audiences, or business contacts so that Behrly Group can perform requested services.

When Behrly Group processes personal information on behalf of a client, our handling of that information may be governed by:
 

• Our agreement with the client

• The client's instructions

• Applicable law

• Platform requirements

• Applicable data processing agreements
   

In those circumstances, the client may be the organization primarily responsible for determining how and why the information is processed.

If your privacy request concerns information held by one of our clients, we may direct you to that client or assist the client in responding where appropriate.
 

16. Business Transfers

If Behrly Group is involved in a merger, acquisition, financing, sale of assets, reorganization, or similar business transaction, information may be transferred as part of that transaction, subject to applicable law and appropriate confidentiality protections.
 

17. Data Retention

We retain personal information for as long as reasonably necessary for the purposes for which it was collected, including to:

• Provide products and services

• Maintain customer and business records

• Complete transactions

• Maintain accounting and tax records

• Resolve disputes

• Enforce agreements

• Prevent fraud and abuse

• Comply with legal obligations

• Protect our rights
   

Retention periods may vary depending on the type of information, purpose of processing, contractual requirements, and applicable legal obligations.

When personal information is no longer reasonably required, we may delete, anonymize, aggregate, or otherwise dispose of it as appropriate.
 

18. Data Security

Behrly Group takes reasonable administrative, technical, and organizational measures intended to protect personal information against unauthorized access, misuse, loss, alteration, or disclosure.

No website, electronic transmission, storage system, or online service can be guaranteed to be completely secure.

Accordingly, we cannot guarantee absolute security of information transmitted or stored electronically.
 

19. Your Privacy Rights

Depending on your state of residence and the laws applicable to Behrly Group, you may have certain privacy rights regarding your personal information.

These rights may include the ability to:

• Confirm whether we process your personal information

• Request access to certain personal information

• Request correction of inaccurate information where provided by applicable law

• Request deletion of certain personal information

• Request a portable copy of certain information

• Opt out of certain sales of personal information

• Opt out of certain targeted advertising activities

• Withdraw certain consent

• Appeal a decision involving a privacy request where applicable

• Exercise privacy rights without unlawful discrimination
   

These rights are subject to applicable exceptions, verification requirements, and legal limitations.

Behrly Group may not be subject to every state privacy law in every circumstance. Rights will be provided where required by applicable law and may also be honored voluntarily when reasonably practicable.
 

20. Iowa Privacy Rights

Certain Iowa residents may have rights under the Iowa Consumer Data Protection Act when the law applies to the processing activity and to Behrly Group.

Applicable rights may include:

• Confirming whether personal data is being processed and accessing that data

• Requesting deletion of personal data the consumer provided

• Obtaining a portable copy of certain personal data

• Opting out of the sale of personal data

• Appealing certain decisions concerning a privacy request
   

Where applicable, Behrly Group will process verified privacy requests in accordance with the requirements and exceptions provided by applicable law.
 

21. How to Submit a Privacy Request

To submit a privacy request, contact Behrly Group at:

Email: Info@behrlygroup.com
Phone: 563-500-7411

Please include enough information for us to understand and reasonably verify your request.
 

For your protection, we may need to verify your identity before providing, deleting, or modifying personal information.
 

We will only request information reasonably necessary to verify and process the request.

If we deny a privacy request and applicable law provides a right to appeal, you may submit an appeal using the same email address and state that you are requesting an appeal of a privacy decision.
 

22. Authorized Agents

Where applicable law permits you to use an authorized agent to submit a privacy request, we may require reasonable documentation showing that the agent has authority to act on your behalf.

We may also take reasonable steps to verify your identity directly where permitted by law.
 

23. Children's Privacy

Our website, products, and general marketing services are not directed toward children under the age of 13.

We do not knowingly seek to collect personal information from children under 13 through our general website.

If you believe that a child under 13 has submitted personal information to us, please contact us so we can review and appropriately address the information.
 

24. Third-Party Websites

Our website may contain links to websites, applications, services, social media platforms, or other resources operated by third parties.

Behrly Group does not control the privacy practices of those third parties.

Visiting or interacting with a third-party website or service is subject to that third party's privacy policy and terms.

We encourage users to review the privacy policies of third-party services they use.
 

25. Changes to This Privacy Policy

We may update this Privacy Policy periodically to reflect changes in:

• Our business

• Products or services

• Website functionality

• Marketing practices

• Technology providers

• Data processing activities

• Applicable legal requirements

When this Privacy Policy is revised, we will update the “Last Updated” date shown at the top of this page.

Material changes may also be communicated through additional methods when reasonably appropriate or required by law.

26. Contact Behrly Group

If you have questions about this Privacy Policy, our privacy practices, or a privacy request, please contact:

Behrly Group

Email: Info@behrlygroup.com
Phone: 563-500-7411